THE DRAGON’S ROAST
April 2025
Project Summary:
The Dragon’s Roast is a brand kit imagined for a coffee house with a warm and cozy feel... or is coffee that burning?
Keying in on mystical whimsy and the culinary capabilities of our hot-breathed dragon bakers, The Dragon’s Roast meets the playfully macabre with functional design through the use of digital illustration to bring life to its products.
Development:
Treading the line between fearsomely ugly and cute, sketches for The Dragon’s Roast e
embraced scales, wrinkles and scars to bring energy and character to its design.
Looking to create interactivity within the physical design deliverables, 3d space was considered when producing final illustrations.
The resulting coffee cup design plays on the classic ‘wyrm’ by wrapping the mascot all the way around the cup in patterns of scales, spikes and a peek at their tail and face!
The Dragon’s Roast’s 3 coffee blends come with their own storyline and theme. A trio of brave knights have found their way into the dragon’s den while on the search for their morning cup of joe.
Some may be more lucky than others.
Closing:
The Dragon’s Roast was a project made to break down barriers of design and introduce humor into the daily workings of a business. In the world we live in we find ourselves often in monotonous cycles with similarly bland design languages.
That is to say, The Dragon’s Roast embodies the opposite, finding joy, whimsy and humor in the mundane and sharing it with others.