PICKLE VICK
December 2023
Project Summary:
For Pickle Vick, a small pickling business run out of Canada, our client wanted to convey the brand’s rebellious and “edgy” nature, to show how Pickle Vick’s is unlike any other pickling company.
The brand’s audience is pickled food lovers, especially those seeking bold new flavors. Aiming the visuals for the brand design to pull heavily from proto-punk and progressive punk album covers, especially the motif of collage and hand-made designs, to set Pickle Vick apart from the crowd.
Sketches experimenting with punk-inspired visuals led to the creation of real collage for the brand logo, which was then transformed into vector graphics via adobe capture and re-edited for clarity and legibility.
Character illustrations of playful punk vegetables followed close behind, giving the brand an extra spark of individuality and spunk necessary for such a rocking concept.
Final Labels & Closing:
Using real vintage magazine and print text samples to create an accurate reconstruction of punk collage and high-contrast colors, combined with sharp illustrations of characterized punk vegetables, make the brand pop out and command
attention.
Pickle Vick wants to change the pickled goods market with new experiences for consumers, so their brand identity should be just as unique.