HOPE SHELTERS - BUILD HOPE
March 2025
Project Summary:
Hope Shelters is a judgement-free no barrier to entry homeless shelter based out of Pontiac, Michigan. This project began with an informative discussion with two of Hope Shelter’s leaders at the beginning of the semester.
During this, we outlined Hope Shelter’s goals for the campaign, focusing heavily on educating the general public on the reality of homelessness, and how it doesn’t exist only as a symptom of financial strain, but a variety of logistical and governmental-based struggles which compound over time.
Hope Shelters provides year-round housing and resources to not just home individuals in immediate need, but help get them back on their feet. These include therapists, ID acquisition, searching for affordable housing, jobs and more.
Initial sketches developed for the project aimed to champion this cause towards adults not facing homelessness, building empathy for those affected and highlighting the work Hope Shelters does.
From there, initial prototypes and assets build upon the pre-existing Hope Shelters brand colors, typeface and butterflies, while adding a new element of connection by framing the design as an unfolding scrap book.
The audio track utilized, Neglected Space Instrumental by Imogen Heap, serves as a secondary storytelling device by building and swelling with the peak of the conflict presented in the final design.
Closing:
The experience of producing this project was a major cornerstone in building my love of communication through video and audio in a communicative design setting.
Hope Shelters provided a heart-wrenching pitch, excellent feedback and an opportunity that I am incredibly thankful for.