ETIQUETTE MIXER AND DRESS FOR SUCCESS FASHION SHOW
January 2026
Project Summary:
The second annual Etiqueet Mixer and Dress for Success Fashion Show was easliy my favorite event I worked on during my time as a Graphic Designer Intern at the Oakland University Career and Life Design Center.
Showcasing etiquette musts, fashion dos and don’ts and an amazing environment to meet and network with representatives from local Auburn Hills and Rochester companies, the marketing kit for this event needed to be as varied as the opportunities offered.
Keeping this in mind, our planning committee consisting of marketing, design and PR students and faculty centered on a red carpet theme.
This professional theming allowed me to explore new avenues of communication in my digital illustration work, balancing the hand-made feel with a sleek flair that made the event’s marketing materials stand out among a sea of fliers, without misrepresenting the core of its purpose.
Following development of the core event imagery featured above, my supervisor, Sarah Swarz, the CLDC’s Marketing and Events Coordinator, and I set out to determine what physical designs might be necessary for promotion and day-of communication with attendees to ensure a smooth and professional experience for students and employers.
This included directional signs, table-top conversation cards, prize-drawing table signage, a-frames and three large full-color vertical banners hung in central points of OU’s campus.
Closing:
The Etiquette Mixer’s design process taught me how unexpected design elements can be combined not just to achieve effective communication, but become a backbone for a design suite experienced through a variety of methods, digital and physical.