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OU CAREER AND LIFE DESIGN CENTER WINTER PROMOTION

 Print & Digital Promotional Design
Winter 2026


Project Summary:


The following suite of marketing materials including social media posts, fliers, TV screen graphics and email banners were produced for the Oakland University Career and Life Design Center’s winter event season.

From career portfolio building to off-campus career treks, the events and graphics vary in target audience, tone and graphic style, all while drawing attention to the CLDC’s offerings and services to students looking to expand their digital image professionally.

Creative Portfolio Night Social Media Post
Career Fair Prep for Neurodiverse Students Flier
Winter proved to be a very diverse event season for the OU CLDC. From creative groups to the neurodiverse, Freshman and transfer focused all the way to seniors looking to connect directly with hiring employers, the greatest challenge became giving each event an identity while remaining within OU’s style rules.

This became an especially important task as we partnered with local employers and student organizations.

One event our office partners with yearly is Lei’d Back Networking, a networking mixer for graduate students. The event is always Hawaiian themed, but takes on a new visual play on the theme each year.

For my iteration, I opted to frame the event as an invitation to a faraway vacation, drawing from design staples of tourist postcards and beach-typical relaxing typefaces.
Career Treks Social Media Post
Lei’d Back Networking Social Post

Before the summer season hit, the center’s Career Coaches and my marketing intern coworker, Madi Best, created a roadmap for students.

Presented as a carousel on Instagram and featured in an email campaign, Design Your Summer path connects students away from campus for the summer months with virtual career help provided by the studio through presenting them as a full summer checklist.



Closing:


I am endlessly thankful towards the OU Career and Life Design Center for fostering my design abilities. My supervisors Sarah Swarz and Kelly Dorner have greatly shaped my approach to promotional design for both print and digital, along with Madi and her social media know-how.

Design for business oriented events can easily fall into repetition that fails to attract students, but these sort of events are fantastic stepping stones into the real work after college. In my work for the CLDC, I believe I have instilled a sense of energy, humanity and engagement into a topic that doesn’t always get the design attention it deserves. 
© Sydney Wiltse 2026