OU CAREER AND LIFE DESIGN CENTER FALL PROMOTION
Fall 2025
Project Summary:
The following suite of marketing materials including social media posts, fliers, TV screen graphics and email banners were produced for the Oakland University Career and Life Design Center’s fall event season.
From career networking to petting puppies, the events and graphics vary in target audience, tone and graphic style, all while drawing attention to the CLDC’s offerings and services to students looking to up their professional persona.
Naturally, a calm and slightly humorous approach to draw students who may not usually consider attending career-oriented events was a must. Centered around a well-balanced pup, this set of designs put its best paw forward for promotion.
While OU Career Fair graphics are handled by the university’s marketing department, my marketing intern coworker, Madi Best, and I brainstormed ways to increase Career Fair presence on our social media pages.
To give students a sneak peek at employers attending the fair, we worked together to produce a set of carousel posts for both our general and engineering career fairs highlighting our employer partners. This way, students who may not be active on our job platform, Handshake, could still easily access a list of attending companies.
Final reviews of this season’s design direction noted the success of events that created their own identity and caught students attention. Paired with filmed reels, regular posting schedules and event promotion on Handshake, we saw excellent event turnout among a wide variety of majors.