CAREBUILDERS AT HOME: BUILD C.A.R.E. CAMPAIGN DECK
Care Connect Agency Group Project
March 2026
Project Summary:
CareBuilders at Home is a franchise senior in-home care provider in Oakland County run by Jeffery Brown, committed to giving seniors the agency to age gracefully at home.
Our agency, Care Connect, aimed to redefine C.A.R.E. as a set of pillars to guide brand design, marketing strategy and client relationships.
Serving as a project manager, I helped guide design direction, creative initiatives and media planning, as well as compiling and designing the agency’s work into our final campaign deck.
Objectives:
Positioned to meet CareBuilders’ diverse target audiences of seniors, their children and the growing caregiving market.A heavy focus was placed on web initiatives and in-person community connection in an effort to raise lead generation loops.
Media and Full-year Calendar.
Assisted with print brochure and client welcome kit design.
Toolkits
Featuring print and digital assets, ready to be utilized by CareBuilders at events and on social media platforms like Facebook, Nextdoor and LinkedIn.The goal of these toolkits is to expand CareBuilders’ avenues of contact with each of their target audiences.
A holistic approach to all mediums of interaction with professional partners, current/future clients, and caregivers is necessary to complete CareBuilders’ establishment as an all-encompassing care team.
C.A.R.E. starts at home, but it ends with the entire community at its back.
Budget breakdown was provided following the media and toolkit outlines, targeting $1,200 monthly with 40% spent on Google SEO, 20% on Meta Suite ad placement and progressively smaller amounts on in-person events, print publication placements and radio ads.
Closing:
Leading this agency as a project manager allowed me to experience a more all-encompasing view of the creative vision for a campaign compared to my usual role as a designer.
It was a wonderful experience to work with Jeff and the Care Connect group, especially when compiling all their professional and well-researched suggestions.